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With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
Two weeks before Kristen DeTienne moved into her new home, she called the phone company to pre-install a new line. The company didn’t come through, and she went for weeks without a phone.
Standing in front of eight corporate leaders worth billions of dollars and presenting them with a new business venture is the epitome of applied classroom learning.