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In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
The prototype wasn’t pretty. Wrapped in tinfoil and dotted with hand-drawn circles, the cardboard cylinder could have easily passed for an elementary school project, but the student entrepreneurs didn’t mind.
Sickness, car wrecks, and births—INTEX, the weeklong rite of passage for information systems students, stops for nothing.