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It started out as a nutty idea, says Jeff Wilks, director of the School of Accountancy. How could students really dive into the topics that current accounting professionals are dealing with?
Can you put a price on company culture? That’s the question Steve Marriott, executive vice president of culture at Marriott International, asked a group of Marriott School students. Specifically, he wanted to know if Marriott’s “spirit to serve associates, customers, and communities” added to the company’s economic value.