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You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
At the base of lofty Mount Nebo in rural Utah, Traci Memmott wraps up a conference call with a team in New York City. She jots down a few notes, gathers her things to leave, and closes up shop—she has an important appointment.
Tinker Bell sprinkles her pixie dust, Mickey and his pals stand ready, and everything is in place for another magical day at the happiest place on earth. But this day at Walt Disney World promises to be a little different.