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You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
At the base of lofty Mount Nebo in rural Utah, Traci Memmott wraps up a conference call with a team in New York City. She jots down a few notes, gathers her things to leave, and closes up shop—she has an important appointment.
The idea had always glowed—however faintly—in the back of Steve Oldham’s mind. He jokes about it now, saying that just like every other missionary who returns from Brazil, he came home with dreams of starting his own Brazilian steakhouse.