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Alumni Spotlight Fall 2011 Fall 2023 Summer 2010
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Sumptuous. Decadent. Delightful.  Few words could more adequately describe a box of Lula’s Chocolates. Neatly perched inside each mahogany-colored package await aromatic round crèmes, salted caramels, square truffles, and nuts cloaked with melt-in-your-mouth cocoa. 
It’s 9:58 p.m. in a small, dark theater. The audience members, an eclectic mix of fashionistas and film fanatics, sit whispering, their faces washed in the green glow of the theater’s exit signs.