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Alumni Spotlight Fall 2011 Fall 2023 Winter 2010
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Sumptuous. Decadent. Delightful.  Few words could more adequately describe a box of Lula’s Chocolates. Neatly perched inside each mahogany-colored package await aromatic round crèmes, salted caramels, square truffles, and nuts cloaked with melt-in-your-mouth cocoa. 
Underneath glittering stage lights the bass player and keyboardist pound out a melody. The lead singer sidles up to the microphone and belts out “American Idiot” with enough angst to fool anyone into believing he’s a member of a teenage garage band.