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You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
“Citius! Altius! Fortius!” Heralding the commencement of the 2002 Winter Olympics, the 360-member Mormon Tabernacle Choir reverberated John Williams’s “Call of the Champions” across Rice-Eccles Stadium.
It’s 9:58 p.m. in a small, dark theater. The audience members, an eclectic mix of fashionistas and film fanatics, sit whispering, their faces washed in the green glow of the theater’s exit signs.