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You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
When Hani Almadhoun returned to Provo in February, he had a handful of items on his must-do list. First, take his wife and two young daughters to the BYU Creamery for a Raspberries & Cream Cheese ice-cream cone.
At the base of lofty Mount Nebo in rural Utah, Traci Memmott wraps up a conference call with a team in New York City. She jots down a few notes, gathers her things to leave, and closes up shop—she has an important appointment.