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With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
Underneath glittering stage lights the bass player and keyboardist pound out a melody. The lead singer sidles up to the microphone and belts out “American Idiot” with enough angst to fool anyone into believing he’s a member of a teenage garage band.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”