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Growing up in Central Florida, Erik Jacobsen pretty much knew he wanted to be a cowboy by the time he was twelve or thirteen years old.
Class begins with everyone looking intently at the same spreadsheet on their laptops. Today’s task: learning how to calculate financial ratios like debt-to-equity, asset turnover, and net profit margin—with the click of a button.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.