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Alumni Spotlight Student Experiences Fall 2017 Winter 2003
Entrepreneurship is, in many ways, the lifeblood of our economy. Each year, more than half a million businesses are started, and millions of jobs are created in the United States alone. Additionally, the entrepreneurial itch helps advance technology and diversifies the economy.
Jackson, Wyoming—the gateway to the grand Tetons—is almost always bustling. Snow-capped peaks and expansive horizons draw crowds to this tiny outpost in the American west.
Reducing the compensation of a CEO by half is not an easy decision. But for board members with shareholders to consider, tough decisions like these are sometimes necessary.
It’s the new adage of the marketing world: the secret to happiness is spending money on experiences, not things. While the desire for the latest gizmo has long fueled a culture of consumption, lasting memories can make a business a winning one.