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When Hani Almadhoun returned to Provo in February, he had a handful of items on his must-do list. First, take his wife and two young daughters to the BYU Creamery for a Raspberries & Cream Cheese ice-cream cone.
Corina Slene Cuevas-Pahl has spoken Spanish her entire life, but when she found out that BYU Marriott offered a business language course in Spanish, she signed up.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.