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Alumni Spotlight Faculty Research Summer 2012 Summer 2013
New research shows pinching pennies can actually cost you more
Peter Madsen takes the admonition to turn lemons into lemonade quite seriously.  In grad school Madsen, now a Marriott School organizational leadership and strategy professor, became fascinated with how organizations learn from catastrophes. “Most of my research focuses on how they deal with and try to prevent rare, bad events,” says Madsen, who earned his PhD at the University of California, Berkeley. “Whether mistakes happen internally or externally, companies can glean information that allows them to reduce their chances of being involved in accidents.”
The red Porsche featured clean lines and 390 horsepower, but for fifteen-year-old Eric Watson, it might as well have been the family station wagon. This was the first time the high schooler had slid into the driver’s seat.
Growing up in Central Florida, Erik Jacobsen pretty much knew he wanted to be a cowboy by the time he was twelve or thirteen years old.