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Jennifer Rockwood stepped onto BYU’s South Field and gazed numbly across the green turf. “What have I gotten myself into?” she recalls thinking. “Can I really do this?”
Can you put a price on company culture? That’s the question Steve Marriott, executive vice president of culture at Marriott International, asked a group of Marriott School students. Specifically, he wanted to know if Marriott’s “spirit to serve associates, customers, and communities” added to the company’s economic value.