Skip to main content

Magazine Search

6 results found
Faculty Research Other Articles Summer 2012 Winter 2015
You might only fantasize about being a lord or lady when a certain period drama graces your screen, but you still have an estate to manage. Whether modest or grand, your earthly assets are just like those of Downton Abbey’s fictional family: you can’t take them with you.
The Golden Arches. The Swoosh. Colonel Sanders. Strong logos and symbols are often as valuable in the corporate world as the products and services they represent. And one slight tweak can be the difference between colossal sales or devastating losses.
The prototype wasn’t pretty. Wrapped in tinfoil and dotted with hand-drawn circles, the cardboard cylinder could have easily passed for an elementary school project, but the student entrepreneurs didn’t mind.
There are ninety-five beautiful and bright days this year to revel in the pleasures of summer.
With a smartphone, you’ve got the whole world in your pocket. And with more than half a million apps in the iTunes store and more than 300,000 available for Android phones, wading through the options can be daunting.
Peter Madsen takes the admonition to turn lemons into lemonade quite seriously.  In grad school Madsen, now a Marriott School organizational leadership and strategy professor, became fascinated with how organizations learn from catastrophes. “Most of my research focuses on how they deal with and try to prevent rare, bad events,” says Madsen, who earned his PhD at the University of California, Berkeley. “Whether mistakes happen internally or externally, companies can glean information that allows them to reduce their chances of being involved in accidents.”