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In the News Strategy 2005–2009
This summer, 19 Korean executives from Hyundai Heavy Industries got a surprise crash course in American biking culture when a pack of Harley-Davidsons roared into the Marriott School of Management parking lot to enhance the visitors’ classroom studies. For 11 years HHI, the top shipbuilder in the world, has sent its managers to the Marriott School for three-months of trainings in business English, ethics, marketing and more.