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For Ashley Whitesides, pursuing her passions has led her in unexpected directions. As she graduates from BYU Marriott, she’s carving out a unique route for herself.
Figuring out the reasons behind the strange things consumers do is Tamara Masters’s passion, one she follows by studying consumer behavior, both in the marketplace and in restaurants. Masters, an assistant professor in the business management department, recently conducted a study that suggests when diners use larger forks, they eat less. Today she shares her thoughts on eating with spatulas, marketing, and consumer goals.
The James S. Kemper Foundation, the charitable arm of Kemper Insurance Companies, named Jay Oman, a pre-business major from Springville, Utah, one of 17 Kemper Scholars nationwide. The Kemper Scholars program provides recipients with a three-year scholarship and three summer-internship programs at Kemper Insurance offices around the country.