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Figuring out the reasons behind the strange things consumers do is Tamara Masters’s passion, one she follows by studying consumer behavior, both in the marketplace and in restaurants. Masters, an assistant professor in the business management department, recently conducted a study that suggests when diners use larger forks, they eat less. Today she shares her thoughts on eating with spatulas, marketing, and consumer goals.
The Marriott School honored Michael Swenson as its 2011 Outstanding Faculty. Fourteen others were also recognized.
The professorship, funded by Brent and Bonnie Jean Beesley, was created to recognize Hill's influence on students in Provo.
Entrepreneur magazine and The Princeton Review place BYU No. 4 at both the undergraduate and graduate levels.