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Leaders of U.S. Special Operations Command have turned to the expertise of two BYU Marriott professors for advice on the high-stakes ethical dilemmas their forces face.
Friends, family, students and colleagues gathered together to show support for a leader who has inspired them throughout the years.
Figuring out the reasons behind the strange things consumers do is Tamara Masters’s passion, one she follows by studying consumer behavior, both in the marketplace and in restaurants. Masters, an assistant professor in the business management department, recently conducted a study that suggests when diners use larger forks, they eat less. Today she shares her thoughts on eating with spatulas, marketing, and consumer goals.