Browse All Stories
2 results found
Stories by Section
Bruce Money will speak on 'The Lord’s “Country and Kingdom” – Your Passport.' at 11:05 a.m. in the de Jong Concert Hall.
Figuring out the reasons behind the strange things consumers do is Tamara Masters’s passion, one she follows by studying consumer behavior, both in the marketplace and in restaurants. Masters, an assistant professor in the business management department, recently conducted a study that suggests when diners use larger forks, they eat less. Today she shares her thoughts on eating with spatulas, marketing, and consumer goals.