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Figuring out the reasons behind the strange things consumers do is Tamara Masters’s passion, one she follows by studying consumer behavior, both in the marketplace and in restaurants. Masters, an assistant professor in the business management department, recently conducted a study that suggests when diners use larger forks, they eat less. Today she shares her thoughts on eating with spatulas, marketing, and consumer goals.
BYU professor Gove Allen explains how he developed grading software for use in introductory Excel classes.
Bonnie Brinton Anderson, associate professor in the information systems department, gave five tips on how to improve computer security behavior and our spiritual behavior.
Marriott School information systems professor James Gaskin received one of the first-ever AIS Early Career Awards.
The Department of Information Systems and individual faculty members are among the best in the world according to the Association of Information Systems.
You dreamed you were flying through the sky. What does it mean? Information systems professor James Gaskin has a new app that can help you find out.
Jeff Jenkins, assistant professor in the Department of Information Systems, was recognized for quickly becoming one of the top researchers worldwide.
This year, BYU Marriott information systems professors were tasked with reimagining an international conference in the face of the challenges presented by the ongoing coronavirus pandemic.