Browse All Stories
17 results found
Stories by Section
Year Published
You may think twice before listing "multitasking" as a skill on your resume due to top-notch research performed by BYU professors on security warnings.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Tis the season for workplace giving, and new research from BYU Marriott professor Rob Christensen reveals a blueprint for institutions looking to increase charitable donations.
Scroll through Twitter or watch an NFL game and you'll quickly remember we live in a time of unprecedented political polarization. Who's to blame for the lack of unity?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
David Wood, associate professor of accountancy, received the 2017 Accounting Horizons Best Paper Award from the American Accounting Association. The award is his seventh AAA best paper award overall.
Chris Silvia not only conducts energy policy research that is influencing the way battery-powered electric vehicles are promoted, he also plays a mean bagpipe.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
Professor and Student’s Research Study to be Published in Utah Academy Journal
In the midst of accounting scandals and the aftermath of 9/11, a study by a Brigham Young University professor and other accounting experts provides organizational guidance through a revolutionary risk-management framework that helps companies prepare for corporate catastrophes.
Today’s graduates enter the workforce in the midst of a tremendous famine—not a famine of bread and water—but a famine of time for what makes life worth living. The realities of a global
Study Measures Impact of Cronyism in Malaysia
The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.
New research suggests collaboration may turn the traditional view of competition on its head. “Firms are recognizing the tremendous advantage of collaborating with supplier networks and competing as teams rather than as individual enterprises,” said Jeff Dyer, a professor at BYU’s Marriott School and author of an eight-year study on competitive advantage.