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Faculty Research 2023 2019 2017

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Tamara Masters, assistant professor of marketing, found that people who are asking too much for something are experiencing both physical attachment and loss aversion to that object.

Faculty Research

Break the Attachment Before You Sell

2 Min Read

Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?

David Wood (left) is presented the 2017 AAA Accounting Horizons Best Paper Award by Terry Shevlin (right), AAA vice president of research and publications.

Faculty Research

Wood Honored Again for Research

1 Min Read

David Wood, associate professor of accountancy, received the 2017 Accounting Horizons Best Paper Award from the American Accounting Association. The award is his seventh AAA best paper award overall.

Romney Institute associate professor Chris Silvia can dive into energy policy research study—and plays in a bagpipe band.

Faculty Research

Simulation Helps Drive Professor’s Research

2 Min Read

Chris Silvia not only conducts energy policy research that is influencing the way battery-powered electric vehicles are promoted, he also plays a mean bagpipe.

Faculty Research

How Senses Affect When You Buy

3 Min Read

New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.

BYU Marriott School of Business assistant marketing professor Jeff Dotson

Faculty Research

Gauging Brand Health in Real Time

2 Min Read

When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?