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Faculty Research Marketing 2010–2014 2000–2004

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Faculty Research

How Do You Know When a Problem is Worth Solving?

2 Min Read

Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.

Faculty Research

Minority Entrepreneurs Face Discrimination When Seeking Loans

3 Min Read

A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.

Faculty Research

How Instagram Can Ruin Your Dinner

2 Min Read

Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.

Faculty Research

Wearing High Heels Can Change the Way You Shop

2 Min Read

A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.

Faculty Research

Budgeting Backfires – Shoppers Unconsciously Spend More When Trying to Limit Costs

4 Min Read

Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.

Marriott School professor David Bryce published an article in the Harvard Business Review about how established companies should respond when new competitors emerge offering products for free, like Skype.

Faculty Research

BYU Biz Profs’ Harvard Biz Review Article: How to Beat Free

3 Min Read

What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?

Journal of Financial Economics, February 2003

Faculty Research

BYU and MIT Professors Link Political Favors to Stock Values

2 Min Read

Study Measures Impact of Cronyism in Malaysia

Faculty Research

BYU Business Professor Wins Five-Year Award for Communication Research

2 Min Read

The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.