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Faculty Research Marketing 2017 2000–2004

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Research from BYU Marriott School of Business marketing professor Jeffrey Dotson finds in-store samples increase sales, both in the immediate and extended time frame.

Faculty Research

Free Samples Increase Sales

2 Min Read

Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?

Tamara Masters, assistant professor of marketing, found that people who are asking too much for something are experiencing both physical attachment and loss aversion to that object.

Faculty Research

Break the Attachment Before You Sell

2 Min Read

Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?

Faculty Research

How Senses Affect When You Buy

3 Min Read

New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.

BYU Marriott School of Business assistant marketing professor Jeff Dotson

Faculty Research

Gauging Brand Health in Real Time

2 Min Read

When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?

Journal of Financial Economics, February 2003

Faculty Research

BYU and MIT Professors Link Political Favors to Stock Values

2 Min Read

Study Measures Impact of Cronyism in Malaysia

Faculty Research

BYU Business Professor Wins Five-Year Award for Communication Research

2 Min Read

The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.