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Faculty Research Marketing 2015 2005–2009
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Ryan Elder, assistant professor of marketing, published research that found people react significantly faster to warning signs that depict greater movement.
Faculty Research
Dynamic Road Signs Drawing Attention
2 Min Read
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
BYU business prof Katie Liljenquist led a study that found that clean scents lead to more ethical behavior.
Faculty Research
Cleanliness IS next to godliness: new research shows clean smells unconsciously promote moral behavior
3 Min Read
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.