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Faculty Research Marketing 2005–2009 2000–2004
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BYU business prof Katie Liljenquist led a study that found that clean scents lead to more ethical behavior.
Faculty Research
Cleanliness IS next to godliness: new research shows clean smells unconsciously promote moral behavior
3 Min Read
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
Journal of Financial Economics, February 2003
Faculty Research
BYU and MIT Professors Link Political Favors to Stock Values
2 Min Read
Study Measures Impact of Cronyism in Malaysia
Faculty Research
BYU Business Professor Wins Five-Year Award for Communication Research
2 Min Read
The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.