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Faculty Research Marketing 2023 2015 2005–2009
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Photo of old-timey bank
Faculty Research
Banks Offer Black Entrepreneurs Inferior Loans Even When They Are Better Qualified than Peers
4 Min Read
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Ryan Elder, assistant professor of marketing, published research that found people react significantly faster to warning signs that depict greater movement.
Faculty Research
Dynamic Road Signs Drawing Attention
2 Min Read
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
BYU business prof Katie Liljenquist led a study that found that clean scents lead to more ethical behavior.
Faculty Research
Cleanliness IS next to godliness: new research shows clean smells unconsciously promote moral behavior
3 Min Read
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.