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BYU business prof Katie Liljenquist led a study that found that clean scents lead to more ethical behavior.
Faculty Research
Cleanliness IS next to godliness: new research shows clean smells unconsciously promote moral behavior
3 Min Read
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
Jeffrey H. Dyer
Faculty Research
Innovators Practice 5 Skills the Rest of Us Don’t, Says BYU, INSEAD and Harvard B-school study
3 Min Read
A study by Jeff Dyer and two associates says innovative CEOs spend 50 percent more time practicing key skills than do their less creative counterparts.