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Faculty Research Entrepreneurship MPA Marketing
In the quest to alleviate poverty, BYU researchers are discovering how a growth mindset matters as much as a skill set.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
According to a recent BYU study, research showed that when the price and quality of goods and services is the same, consumers favor nonprofits over the government and the government over for-profit companies.
According to a new study co-authored by BYU Marriott professor Robert Christensen, when a diverse organization has an ethical leader, the negative workplace dynamics that can surface are mitigated.
When it comes to startup companies spun out of universities, there are a lot of zombies out there.
A new study by BYU Marriott professors shows barely making a top 100 corporate ranking list may actually be worse for your company's financial future than being left off altogether.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
Professor Chad Carlos is making the world his campus by teaching BYU Marriott entrepreneurship principles across the globe.
Public administration professor Robert Christensen's new research seeks to answer whether or not there are too many nonprofits in the market.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
Tis the season for workplace giving, and new research from BYU Marriott professor Rob Christensen reveals a blueprint for institutions looking to increase charitable donations.
Chris Silvia not only conducts energy policy research that is influencing the way battery-powered electric vehicles are promoted, he also plays a mean bagpipe.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
New doctor's orders: No earbuds, no music, and no watching TV while eating.
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
It's no surprise that some of the most celebrated leaders in the business world also happen to be self-promoting narcissists.
W. Gibb Dyer, Ballard Center academic director, explains the connection between strong families and the economy.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.