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Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
According to a recent BYU study, research showed that when the price and quality of goods and services is the same, consumers favor nonprofits over the government and the government over for-profit companies.
According to a new study co-authored by BYU Marriott professor Robert Christensen, when a diverse organization has an ethical leader, the negative workplace dynamics that can surface are mitigated.
Public administration professor Robert Christensen's new research seeks to answer whether or not there are too many nonprofits in the market.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
Tis the season for workplace giving, and new research from BYU Marriott professor Rob Christensen reveals a blueprint for institutions looking to increase charitable donations.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
Chris Silvia not only conducts energy policy research that is influencing the way battery-powered electric vehicles are promoted, he also plays a mean bagpipe.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
New doctor's orders: No earbuds, no music, and no watching TV while eating.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
It's no surprise that some of the most celebrated leaders in the business world also happen to be self-promoting narcissists.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
A new BYU study found that landing your dream job might be more like a day at the zoo, and that's not necessarily all good.
Innovating a franchise to fit local conditions may actually lead to less growth, shows a new Marriott School study.
W. Gibb Dyer received a $5,000 grant from the FOBI to study how owning a business affects family relationships.
Professor and Student’s Research Study to be Published in Utah Academy Journal