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Faculty Research MPA Marketing Strategy
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
'The challenge for leaders is to learn how to be more like Mr. Spock'
According to a recent BYU study, research showed that when the price and quality of goods and services is the same, consumers favor nonprofits over the government and the government over for-profit companies.
According to a new study co-authored by BYU Marriott professor Robert Christensen, when a diverse organization has an ethical leader, the negative workplace dynamics that can surface are mitigated.
A new study from researchers at BYU reveals that perceptions of impostorism are quite common and uncovers one of the the best — and worst — ways to cope with such feelings.
A new study by BYU Marriott professors shows barely making a top 100 corporate ranking list may actually be worse for your company's financial future than being left off altogether.
Getting published in the Harvard Business Review is difficult, but BYU Marriott School of Business strategy professor Jeff Dyer seems to have successfully faced the challenge.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
"I use video data to help people see what they are unaware of." BYU Marriott professor Curtis LeBaron is leading the way in tapping into the burgeoning power of video.
Public administration professor Robert Christensen's new research seeks to answer whether or not there are too many nonprofits in the market.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Tis the season for workplace giving, and new research from BYU Marriott professor Rob Christensen reveals a blueprint for institutions looking to increase charitable donations.
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
Chris Silvia not only conducts energy policy research that is influencing the way battery-powered electric vehicles are promoted, he also plays a mean bagpipe.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
New research from Cody Reeves, assistant professor of organizational leadership and strategy, can help leaders avoid headaches when telecommuters are on a team.
New doctor's orders: No earbuds, no music, and no watching TV while eating.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
It's no surprise that some of the most celebrated leaders in the business world also happen to be self-promoting narcissists.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Bringing your spouse to work could yield big dividends at home financially.