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Faculty Research Marketing Strategy
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
'The challenge for leaders is to learn how to be more like Mr. Spock'
A new study from researchers at BYU reveals that perceptions of impostorism are quite common and uncovers one of the the best — and worst — ways to cope with such feelings.
A new study by BYU Marriott professors shows barely making a top 100 corporate ranking list may actually be worse for your company's financial future than being left off altogether.
Getting published in the Harvard Business Review is difficult, but BYU Marriott School of Business strategy professor Jeff Dyer seems to have successfully faced the challenge.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
"I use video data to help people see what they are unaware of." BYU Marriott professor Curtis LeBaron is leading the way in tapping into the burgeoning power of video.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
New research from Cody Reeves, assistant professor of organizational leadership and strategy, can help leaders avoid headaches when telecommuters are on a team.
New doctor's orders: No earbuds, no music, and no watching TV while eating.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Bringing your spouse to work could yield big dividends at home financially.
Study Measures Impact of Cronyism in Malaysia
The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
BYU Professor Jeff Dyer's new book helped Forbes to rank the world's most innovative companies.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.