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Faculty Research Information Systems Marketing 2010–2014
BYU Information Systems professors found that people say they care about keeping their computers secure, but behave otherwise.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Ever been trading text messages when there's suddenly a long pause? Marriott School research shows you should be leery.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?