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Faculty Research Information Systems Marketing Strategy
Information systems professors at BYU have created a technology using JavaScript that can detect online identity fraud simply by measuring interaction behaviors like keystroke speed.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
'The challenge for leaders is to learn how to be more like Mr. Spock'
A new study from researchers at BYU reveals that perceptions of impostorism are quite common and uncovers one of the the best — and worst — ways to cope with such feelings.
A new study by BYU Marriott professors shows barely making a top 100 corporate ranking list may actually be worse for your company's financial future than being left off altogether.
Is the way we bark out orders to digital assistants like Siri, Alexa and Google Assistant making us less polite? Prompted by growing concerns, two BYU information systems researchers decided to ask.
Getting published in the Harvard Business Review is difficult, but BYU Marriott School of Business strategy professor Jeff Dyer seems to have successfully faced the challenge.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
"I use video data to help people see what they are unaware of." BYU Marriott professor Curtis LeBaron is leading the way in tapping into the burgeoning power of video.
Using brain data, eye-tracking data and field-study data, a group of BYU Marriott researchers have confirmed something about our interaction with security warnings on computers and phones: the more we see them, the more we tune them out.
You may think twice before listing "multitasking" as a skill on your resume due to top-notch research performed by BYU professors on security warnings.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
New research from Cody Reeves, assistant professor of organizational leadership and strategy, can help leaders avoid headaches when telecommuters are on a team.
Software developers listen up: if you want people to pay attention to your security warnings on their computers or mobile devices, you need to make them pop up at better times.
New doctor's orders: No earbuds, no music, and no watching TV while eating.
You’re on the web, responding to an email or watching a YouTube video, when a message pops up on your browser. Do you read it, or do you close the window and get back to what you were doing?
In new research, professor Jeffrey Jenkins can tell if you're angry by the way you move a computer mouse.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
BYU Information Systems professors found that people say they care about keeping their computers secure, but behave otherwise.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.