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Information systems professors at BYU have created a technology using JavaScript that can detect online identity fraud simply by measuring interaction behaviors like keystroke speed.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Is the way we bark out orders to digital assistants like Siri, Alexa and Google Assistant making us less polite? Prompted by growing concerns, two BYU information systems researchers decided to ask.
Using brain data, eye-tracking data and field-study data, a group of BYU Marriott researchers have confirmed something about our interaction with security warnings on computers and phones: the more we see them, the more we tune them out.
You may think twice before listing "multitasking" as a skill on your resume due to top-notch research performed by BYU professors on security warnings.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
Software developers listen up: if you want people to pay attention to your security warnings on their computers or mobile devices, you need to make them pop up at better times.
New doctor's orders: No earbuds, no music, and no watching TV while eating.
You’re on the web, responding to an email or watching a YouTube video, when a message pops up on your browser. Do you read it, or do you close the window and get back to what you were doing?
In new research, professor Jeffrey Jenkins can tell if you're angry by the way you move a computer mouse.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
BYU Information Systems professors found that people say they care about keeping their computers secure, but behave otherwise.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Ever been trading text messages when there's suddenly a long pause? Marriott School research shows you should be leery.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
Study Measures Impact of Cronyism in Malaysia