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Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
Figuring out the reasons behind the strange things consumers do is Tamara Masters’s passion, one she follows by studying consumer behavior, both in the marketplace and in restaurants. Masters, an assistant professor in the business management department, recently conducted a study that suggests when diners use larger forks, they eat less. Today she shares her thoughts on eating with spatulas, marketing, and consumer goals.
Professor Peter Madsen has been researching NASA's safety climate ever since the Columbia shuttle broke apart.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?