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Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
As a part of this year's Homecoming, BYU presented an Alumni Achievement Award to BYU Marriott MBA graduate Brandon Robinson.
The BYU Marriott marketing program recently made efforts to help alumni connect with each other during the program's first alumni conference.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
New doctor's orders: No earbuds, no music, and no watching TV while eating.
Begun by Marriott School students during their time at BYU, Owlet was awarded $250,000 in Verizon's annual competition.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Study Measures Impact of Cronyism in Malaysia
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
BYU's 2012 Entrepreneur of the Year, Brad Moss, won big at a competition hosted at the New York Stock Exchange.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
Under the shadow of the Golden Gate Bridge, three Marriott School grads are tackling their MBAs at the West Coast campus of the Wharton School of the University of Pennsylvania. As part of the 2011 Executive MBA class, Brandon Savage, Mark He, and James Marsh were strangers before classes began. But since last May one thing has brought them together—and it isn’t business.
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
Two graduates from Brigham Young University’s Marriott School of Management won top honors for their doctoral dissertation research at the Academy of Management’s 2007 conference in Philadelphia.
The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.