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Employee Spotlight Experience Design Marketing
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
Neil Lundberg, the chair of the Department of Experience Design and Management, has witnessed the ExDM program change and evolve.
At BYU Marriott, seniors are not the only ones looking for a final project. After teaching for 23 years, Brian Hill searched for a capstone to his ExDM career.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
A conversation Ross Storey had with a stranger on his church mission led him to change his career plans. Storey is now an ExDM adjunct professor and works at the MTC.
Brooke Bradford, the events and programs coordinator for the School of Accountancy (SOA) at BYU Marriott, helps bring accounting students, faculty, and alumni together.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
When Camilla Hodge graduated from BYU with a degree in communications, she never imagined she would return to the university 14 years later as a professor at BYU Marriott.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Fly fisherman and professor Ramon Zabriskie teaches that fly fishing and applying diversity, equity, and inclusion take practice and patience.
As a professor of experience design and management, Mark Widmer finds ways to combine his love of wilderness exploration with the principles of experience design.

Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.

A career in managing experiences and traveling the world have made Ariadna Mateu uniquely qualified to fulfill her new role in BYU Marriott's ExDM program.

As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.

When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.

For BYU Marriott experience design and management assistant professor Sarah Agate, the common phrase "family that plays together, stays together," couldn't be more true.

Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
While working as a white-water rafting guide in central Idaho during high school, Mat Duerden got his first taste of how experience design can impact lives.
BYU Marriott ExDM professor Brian Hill, along with three other BYU professors, recently led a group of fourteen students on a six-week expedition exploring Utah's natural wonders.
Climbing the tallest mountains in the world, learning to fly, and doing research in Uganda are incredible feats on their own and BYU Marriott professor Stacy Taniguchi has done them all.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.