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Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
BYU accounting students want to involve auditors during company crises an idea that earned them second place at a national competition hosted by Deloitte.
Big data is a big deal. Professor Jeff Dotson is leading the way for BYU Marriott MBA students to gain hands-on experience in analytics.
You know you’re in a class with entrepreneurship professor Michael Hendron when you’re lectured about sailplanes and how they apply to starting and running a business. Hendron would know, since he is highly experienced in both fields.
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
Here’s a challenge marketing professor Lee Daniels poses his students:
Scott C. Johnson has been a Rollins Center for Entrepreneurship and Technology founder since 2011. Johnson grew up in Ogden, Utah, and despite receiving two scholarships to Brigham Young University, he attended Weber State. It wasn’t until Johnson served a mission in Brazil that he had a self-described “change of heart.” Johnson’s desire to teach at the MTC led him to transfer to BYU post-mission. He didn’t get the MTC job he was hoping for, but he met his wife, Kristen, and graduated from BYU with a degree in near eastern studies and a minor in business in 1994.
The Wall Street Journal tapped Marriott School Professor Glen Christensen for his corporate branding expertise in a recent article on corporate logos.
A BYU professor was honored by his peers as one of the top venture entrepreneurs in Utah for the second time in three years.
The Marriott School honored Kevin D. Stocks with the Outstanding Faculty Award, and fifteen others were also recognized for contributions.
Warner Woodworth was recognized as a leading innovator for guiding student-led relief projects in Thailand.