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Employee Spotlight MPA Marketing 2019
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
BYU Marriott MPA professor Jeff Thompson didn't realize the two weeks he and his family spent performing in the Nauvoo Pageant would shape his next research project.
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.