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Employee Spotlight Marketing Strategy
The Marriott School honored Kevin D. Stocks with the Outstanding Faculty Award, and fifteen others were also recognized for contributions.
The Wall Street Journal tapped Marriott School Professor Glen Christensen for his corporate branding expertise in a recent article on corporate logos.
Why can't an online dating concept be used to make matches in the business world? One Marriott School professor thinks it can.
Through tweets, hashtags, and blogs, professor Teppo Felin has become one of the most influential professors online.
Here’s a challenge marketing professor Lee Daniels poses his students:
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
As a child growing up in South Africa during apartheid, Curtis LeBaron, associate professor of organizational leadership and strategy, was exposed to the circumstances and attitudes that defined the era.
Big data is a big deal. Professor Jeff Dotson is leading the way for BYU Marriott MBA students to gain hands-on experience in analytics.
Dr. Paul Godfrey loves the pursuit of knowledge and does not intend to slow down anytime soon.
BYU accounting students want to involve auditors during company crises an idea that earned them second place at a national competition hosted by Deloitte.
Strategy professor DK Kryscynski's use of videos before class is helping students dive right into the material when they step into the Tanner Building.
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
As BYU Marriott's own Napoleon Dynamite, assistant professor Mark Hansen credits his involvement with the Future Farmers of America as one step that led him to where he is today.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
Much like Tolkien's famed hobbit Bilbo Baggins, James Oldroyd has certainly been there and back again.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
BYU Marriott strategy professor Ben Lewis is carrying on his ancestor's legacies at BYU while pioneering his own groundbreaking research

When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.

BYU Marriott assistant professor of strategy Timothy Gubler grew up building things in his family business. Now, he's researching and teaching business strategy.

She might be dealing with cancellations or organizing presentations while stuck in a snowstorm, but Anne Sledd always finds ways to make things happen.

As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.

Liz Dixon often sheds joyful tears as she watches her students present their solutions at international case competitions.

Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.