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As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.
Whether she's teaching in the classroom or conducting her own research, BYU Marriott professor Abigail Allen strives to ask challenging questions that don't take the status-quo rules for granted.
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
BYU Marriott faculty members are deeply committed to both top-tier research and individual student success which creates a distinctive learning environment.
Since losing his mom at just eight years old, professor Josh Lee has relied on a cassette tape recording she left him to guide him throughout his life that led him back to BYU Marriott.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
At first glance, School of Accountancy alumna Jennifer Notley doesn't seem much different from many other mothers. But what you don't know is that she's also a singer and songwriter, vocal coach, fitness instructor, and CPA all at the same time.
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
With his impactful research record, years of academic service, and distinguished publication history, BYU Marriott School of Business Associate Dean Steve Glover was an obvious choice for the Outstanding Audit Educator Award.
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
Stan Wilson never expected to return to BYU after graduating in 1985 with a bachelor's degree in accounting, but life has taught him to embrace the unexpected.
BYU accounting students want to involve auditors during company crises an idea that earned them second place at a national competition hosted by Deloitte.
Monte Swain feels a rush when standing at the front of a classroom. That rush has energized him for nearly 30 years of teaching at BYU Marriott.
Big data is a big deal. Professor Jeff Dotson is leading the way for BYU Marriott MBA students to gain hands-on experience in analytics.
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
After growing up in Kingsburg, California, new BYU School of Accountancy professor Melissa Western completed her undergraduate studies in neighboring Fresno. She wasn’t sure what she wanted to major in, but many of her track teammates were business students. They encouraged her to try out an accounting class, which she did—and she fell in love.
Here’s a challenge marketing professor Lee Daniels poses his students:
Eighteen weeks of training, 26.2 miles, an average heart rate of 136–there are many ways to measure a marathon.
When there’s fresh powder on the mountains, you can expect Monte Swain to be out shredding the slopes. But the Marriott School of Management accounting professor wasn’t always so adept at carving on a snowboard.
The Wall Street Journal tapped Marriott School Professor Glen Christensen for his corporate branding expertise in a recent article on corporate logos.
One Marriott School professor has been working overtime to help clarify Utah's business tax laws.
A BYU accounting professor has co-authored the first how-to guide to help accountants deal with new business acquisition standards.