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Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.
As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.
Whether she's teaching in the classroom or conducting her own research, BYU Marriott professor Abigail Allen strives to ask challenging questions that don't take the status-quo rules for granted.
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
BYU Marriott faculty members are deeply committed to both top-tier research and individual student success which creates a distinctive learning environment.
Since losing his mom at just eight years old, professor Josh Lee has relied on a cassette tape recording she left him to guide him throughout his life that led him back to BYU Marriott.