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The Wall Street Journal tapped Marriott School Professor Glen Christensen for his corporate branding expertise in a recent article on corporate logos.
Here’s a challenge marketing professor Lee Daniels poses his students:
The residential staff could hear the soft crying of Mrs. C. from down the hall. A victim of dementia, the woman would sit alone by her door at Wisteria Place in Abilene, Texas, weeping and longing for her home and her daughter. She remained distant behind her tears—until Leticia Stucki, the resident recreational therapist and a 2014 BYU grad, discovered an astounding way to reach her: Czechoslovakian polka. The music reminded Mrs. C. of when she was a child and watched her parents dance in the kitchen.
Whether or not Punxsutawney Phil saw his shadow, there are still some who hope for ice instead of an early spring.
Department of Recreation Management professor elected for his leadership and participation in professional organizations, contribution to research and scholarly literature, and long-term engagement in the leisure science profession.
The summer after high school was transformative for BYU recreation management associate professor Peter Ward. He set off on a six-week European trip—a graduation gift from his grandmother—and learned about himself, others, and problem-solving.
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
Recreation management professor Brad Harris doesn’t want to be one of those people who go through the motions every day. He’s never been the kind of person to just daydream about making a difference—he actually does something about it. This mentality has inspired Harris to work in nonprofits throughout his life.
Big data is a big deal. Professor Jeff Dotson is leading the way for BYU Marriott MBA students to gain hands-on experience in analytics.
Life has not always gone according to plan for BYU Marriott adjunct professor Blair Giles. But for Giles, the unexpected ride has turned out to be greater than he could have imagined, including some quality time with one Jimmer Fredette.
BYU accounting students want to involve auditors during company crises an idea that earned them second place at a national competition hosted by Deloitte.
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
Climbing the tallest mountains in the world, learning to fly, and doing research in Uganda are incredible feats on their own and BYU Marriott professor Stacy Taniguchi has done them all.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
BYU Marriott ExDM professor Brian Hill, along with three other BYU professors, recently led a group of fourteen students on a six-week expedition exploring Utah's natural wonders.
While working as a white-water rafting guide in central Idaho during high school, Mat Duerden got his first taste of how experience design can impact lives.
For BYU Marriott experience design and management assistant professor Sarah Agate, the common phrase "family that plays together, stays together," couldn't be more true.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
The BYU Marriott marketing program recently made efforts to help alumni connect with each other during the program's first alumni conference.
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.
A career in managing experiences and traveling the world have made Ariadna Mateu uniquely qualified to fulfill her new role in BYU Marriott's ExDM program.
As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.