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The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.
Study Measures Impact of Cronyism in Malaysia
The Wall Street Journal tapped Marriott School Professor Glen Christensen for his corporate branding expertise in a recent article on corporate logos.
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
Here’s a challenge marketing professor Lee Daniels poses his students:
New doctor's orders: No earbuds, no music, and no watching TV while eating.
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Big data is a big deal. Professor Jeff Dotson is leading the way for BYU Marriott MBA students to gain hands-on experience in analytics.
BYU accounting students want to involve auditors during company crises an idea that earned them second place at a national competition hosted by Deloitte.
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.