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Employee Spotlight Faculty Research Marketing 2019 2015
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John Howell
Employee Spotlight
Catching Gremlins
3 Min Read
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
Ryan Elder mentoring a student
Employee Spotlight
Conducting Research Alongside Students
1 Min Read
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
Ryan Elder, assistant professor of marketing, published research that found people react significantly faster to warning signs that depict greater movement.
Faculty Research
Dynamic Road Signs Drawing Attention
2 Min Read
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
Employee Spotlight
PROF. LEE DANIELS ON REMAKING A BRAND
2 Min Read
Here’s a challenge marketing professor Lee Daniels poses his students: