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Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.
As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
A new BYU study finds the battle between good and evil is being waged in our food packaging, and we are paying the price because of it, both in terms of health and money.
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
Holly Jenkins packed up her bags and moved across the country alone at eighteen years old. Now, she has been working for the Department of Management for nineteen years.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
BYU accounting students want to involve auditors during company crises an idea that earned them second place at a national competition hosted by Deloitte.
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
Big data is a big deal. Professor Jeff Dotson is leading the way for BYU Marriott MBA students to gain hands-on experience in analytics.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.