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The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.
Study Measures Impact of Cronyism in Malaysia
The Wall Street Journal tapped Marriott School Professor Glen Christensen for his corporate branding expertise in a recent article on corporate logos.
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
According to a new BYU study, online role-playing games negatively affect real-life marital satisfaction.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
Here’s a challenge marketing professor Lee Daniels poses his students:
Marriott School research shows camp jobs teach essential workforce skills
Whether or not Punxsutawney Phil saw his shadow, there are still some who hope for ice instead of an early spring.
New doctor's orders: No earbuds, no music, and no watching TV while eating.
Department of Recreation Management professor elected for his leadership and participation in professional organizations, contribution to research and scholarly literature, and long-term engagement in the leisure science profession.
The summer after high school was transformative for BYU recreation management associate professor Peter Ward. He set off on a six-week European trip—a graduation gift from his grandmother—and learned about himself, others, and problem-solving.
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
Recreation management professor Brad Harris doesn’t want to be one of those people who go through the motions every day. He’s never been the kind of person to just daydream about making a difference—he actually does something about it. This mentality has inspired Harris to work in nonprofits throughout his life.